The next room shows how IKEA has launched itself in different countries and addressed different cultures. How the values and messages sprung from the soil of Småland are converted in international contexts.

 

In brief, IKEA in the world. Including commercials in different languages, and a famous American attempt to copy IKEA’s concept and communication.

 

The “Designers’ Room” puts the spotlight on IKEA’s design process and its designers in a more explicit way than perhaps ever before.

 

A selection of designers, whose furniture and utility goods we have lived with and still live with, are presented in the context of the design process and emerge as individual professionals, all with their special skills and approaches.

 

Visitors to the “Designers’ Room” who are enticed by the summer greenery outside in restaurant Blå Porten’s garden, can take a break in IKEA’s outdoor furniture on the steps.

 

The “Gustavian Room” presents IKEA’s series of 18th century furniture. Here, Liljevalchs wishes to remind exhibition visitors of the cultural achievement that the series in fact was.

 

Gustavian furniture from Swedish castles and manor houses that IKEA reproduced in the early 1990s can be compared to the genuine article that has been lent to the exhibition.

 

The “Children’s Room” demonstrates IKEA’s long-term commitment to the young ones – safe furniture and child-friendly products that stimulate motor activity and the appetite for experimentation.

 

Here, “children’s classics” have been reproduced to be displayed again, flanked by IKEA’s support for the Convention on the Rights of the Child.

 

 

The Milan-inspired “PS Room” presents IKEA’s now famous PS collection in which the design is allowed to be thematic, bold and experimental, and which, with some years’ interval, is augmented with new products by famous, independent designers.

 

The PS collection was first launched in 1995 at the hallowed space of international furniture design: the Milan Fair.